Smart data for personalised, targeted marketing
Data determines the success of your marketing activities. FAVORADE is a unique plug-and-play solution that allows you to collect valuable first-party data and exploit the full potential of data-driven marketing by integrating artificial intelligence (AI).
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Increased customer loyalty through promotion of user engagement
The insight functions of FAVORADE enable the creation of relevant content tailored to the individual user in order to strengthen user engagement and customer loyalty.
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Modular design for a flexible, interactive brand experience
FAVORADE provides a comprehensive toolbox whose modules help to create individual and relevant content. This helps to improve the user experience, whilst also customers benefit from an optimal brand experience.
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Increased cross-selling and upselling through relevant product offers
FAVORADE helps to create individually selected and relevant offers to support cross-selling and upselling. Further incentives can be offered e.g. through trial offers and product tests.
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Optimal connectivity with existing systems
FAVORADE allows fast integration into existing CMS, CRM, PIM and DAM systems. The optimal connectivity also allows the easy integration of online shops and other e-commerce functions.
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Comprehensive data protection, compliant with EU GDPR guidelines
FAVORADE’s security standards comply with the data protection regulations of the European General Data Protection Regulation (GDPR) and ensure compliance and comprehensive protection of customer data.
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Increase marketing ROI through a flexible plug-and-play approach
FAVORADE can be implemented fast and very easily as a plug-and-play solution, it also allows for flexible expansion and is easy to maintain. FAVORADE thus increases the ROI of your digital marketing activities at short notice.
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