FAVORADE offers a comprehensive toolbox whose different modules can be used to create attractive content specifically tailored to target groups and to provide customers with an optimal and comprehensive interactive brand experience.
The modules are divided into 3 groups:
1. Content modules
Content modules can be used to address either all users or targeted target group segments. The content can be liked and commented on as well as combined with selected engagement modules to enhance interaction.
Content modules are:
• Blog articles with video and image integration
• Video and picture galleries
• Instructions, how-to and DIY videos, tutorials etc.
• Calendar of events for events, promotions etc.
• Social walls with social media hashtag feeds to display user-generated content from other social media channels such as Facebook and Instagram
• Store finder
• Further modules
2. Engagement modules
By using engagement modules, users can be encouraged to participate in attention-grabbing activities and motivated to create their own content. User-generated content, on the other hand, allows customers to further develop their user profiles through each interaction.
Engagement modules are:
• Contests and lotteries with user-generated content: videos, photos, text, hashtag actions in social media channels
• Survey on current topics
• Product tests and reviews
• Quiz and test modules
• Chat, community functions and forums
• E-vouchers, gift vouchers and coupons
• Gaming modules
• Seasonal modules such as Advent calendar
• Redeeming action codes from e.g. offline/point-of-sale actions
• E-commerce and shop functions
• Further modules
Loyalty modules help strengthen customer loyalty by rewarding and valuing users for their engagement to a brand and participation in promotions.
Loyalty modules are:
• Loyalty points for participation in activities
• Reward shops for redeeming loyalty points
• Gamification reward system for users
• Incentives for word-of-mouth, influencers, recommendations and shares
• Coupons and vouchers to be redeemed online and offline