Data is the key to the success of all marketing activities. Data enables personalisation in the customer approach and the provision of suitable offers according to individual criteria. As a unique plug-and-play solution, FAVORADE allows for collecting accurate and thus valuable first-party data directly from the source and offers the integration of artificial intelligence (AI) to exploit the full potential of data-driven marketing.
AI integration optimises the user experience and enhances the brand experience. The large amount of data is converted into smart data and is immediately usable. FAVORADE is able to learn constantly in order to optimise and efficiently control marketing processes.